The Natural Strategy is a sustainability consulting firm focused on embedding environmental responsibility into the core of business operations and strategies. We believe the world is moving into a new paradigm in which all existing business practices will be reinterpreted through the lens of sustainability. This emerging era is being led by organizations that recognize long-term success is achieved when the well-being of people and the planet is emphasized. We work with companies to identify which sustainable business practices will reduce their resource consumption and waste, decrease their operating costs, and help build lasting relationships with new customers.