Tag: Sustainable


Hotel Sustainability: Moving Into a New Phase

12
October

This article is cross-posted on Environmental Leader.

Over the past decade, hotel companies have implemented programs to reduce the waste generated and the energy used in their daily operations. Many have been successful in saving both resources and money as well as attracting environmentally conscious guests; however, the industry as a whole has yet to make sustainability an integral part of its strategic plans. The Two Tomorrow’s sustainability agency’s latest survey, the Tomorrow’s Value Rating (TVR) from 2009, indicates that the world’s ten largest hotel companies “are only just beginning to address the wide range of social and environmental challenges facing the sector.” Climate Counts, which scores corporations on the climate impact of their business, found similar results when researching six major hotel firms. “The world’s largest hotel chains may be seeking practical ways to address a range of broad environmental impacts in their operations . . . however, few appear to be aligning such actions as part of a larger and more comprehensive carbon management strategy. An average sector score of 19 out of a possible 100 suggests the sector has much work ahead.” Now that the low hanging fruit that has enabled hotels to claim they are going green has been picked, it is time for hotel companies to evolve their sustainability programs in order to address the new phase of challenges and opportunities they currently face.

After several years of running environmental programs, hotels need to evaluate if their current organizational structures supporting these projects continue to be effective. Early green programs were often developed in the Environmental, Health, and Safety department. Their initiatives to protect workers and the Earth from dangerous chemicals evolved into projects to reduce waste and operating costs. Other sustainability programs were managed by the social responsibility team, run through the Human Resources department, which focused on giving back to the community. As a result, many sustainability officers now reside in Operations or HR. These alignments made perfect sense ten years ago when changing out light bulbs and cleaning up local parks represented major sustainability programs within a lot of hotels. The benefits of these initiatives are real but, as our world enters a new era where stakeholders are demanding more transparency and third party certifications are evolving and becoming a requirement to conduct business, keeping these programs in their original locations is often limiting.

Sustainability has evolved into a much deeper practice than many business leaders initially believed was possible. It is a tool and philosophy that can be applied strategically to every department, from the new hotel design team and franchise relations to the sales, marketing, and food services groups. By using the lens of sustainability, it is possible to uncover new data points to track and reveal previously unseen metrics about current key indicators. Rather than having Operations or HR staff trying to implement sustainability goals for other departments, hotels need corporate sustainability officers that operate out of their own unique department and are empowered to assess and coach all other departments within the organization. Some hotel companies are realizing this and 2011 has seen the development of several new or revamped sustainability director and officer positions residing within environmental or sustainability departments. This organizational realignment will greatly increase the ability of hotels to address the new challenges faced by environmental teams in all industries, such as managing a green supply chain and deciphering what consumers will want one year from now.

Once these roles are established, hotels need to find visionary leaders who can inspire, educate, and spark excitement for sustainability from within the organization. One of their main tasks will be convincing departmental leaders that sustainability is not just another passing trend but a valid business model with real benefits. Each department within a hotel company should work with the sustainability officers to define how environmentalism affects their team, develop a clear strategy with measurable goals, and then create a plan to achieve their objectives. This will ensure sustainability goals are not in conflict with more traditional hotel aims of increasing occupancy and revenue per available room (RevPAR).

The bottom line according to the TVR survey is that “Only three companies (Accor, InterContinental Hotels Group, and Marriott) seem to see sustainability management as important for protecting and creating commercial value.” Recently announced programs are showing progress and are very encouraging. The Carbon Measurement Working Group, formed by the International Tourism Partnership and the World Travel & Tourism Council, has pulled together ten major players in the hotel industry and is working to standardize how carbon is measured and reported. Hilton Worldwide has earned ISO 9001 and ISO 14001 certifications for all if its brands. Their programs should be applauded as well as emulated by other hotel companies. These examples make it clear that hotels can engage with sustainability in a deeper, more strategic way. As they do so, they will move the hospitality industry into the next phase of sustainability: one defined by strategic, proactive decisions instead of reactionary measures.

2 comments » | Hospitality, Hotel, Marketing, Planning, Sustainability

FOOD Inc. Shows That Consumers Can Change Corporations

14
October

2538540022_6e5c05990c_tI just returned from seeing FOOD Inc., a new documentary about the industrialization of the American food industry. I knew the basic message would revolve around how distant we as a nation have become from the food we consume. I also had a feeling that Monsanto and their evil seed empire would make an appearance. What I was not expecting was to learn so much about how the incredible quantity of meat we eat in our country is supplied. I was also surprised to hear that the rise of fast food created a demand for cheap ingredients and helped spur the growth of the modern day corporate farm.

When Upton Sinclair wrote The Jungle, his infamous expose of the meat industry in the early 1900s,  his words shed light on both the unsanitary processing facilities as well as the exploitation of immigrant workers in the meat factories of Chicago. The public was outraged and demanded safer meat, a bit ironic because Sinclair had hoped to raise awareness of the dangerous working conditions. The Pure Food Act of 1906 and the Meat Inspection Act gave people safer meat and workers better conditions. Evidently these changes, and others that followed, were effective, for being a meat packer became a well-paid and respected position by the 1950s, in line with the often venerated American autoworker. This is in stark contrast to today’s meat plants, which are among the most dangerous places to work in the US. So what happened? Among other reasons, FOOD Inc. says, McDonald’s happened.

By getting rid of its waitresses and turning their kitchen into an assembly line, McDonald’s developed the foundation for the modern day industrial food company. People were trained to perform the same job over and over and over again. They were treated as machines, paid a low wage, and disposed of at will because other workers were readily available to take their place. As fast food grew, McDonald’s needed larger and larger quantities of meat, potatoes, chicken, lettuce, etc. They demanded that farmers ensure consistent quality in their products while at the same time decreasing their cost. How were the farmers of the 1950 and 1960s able to meet this demand? They were not and the corporate farm was born.

According to the movie, in the 1970s, the top four beef producers made up approximately 20% of the industry. Today, they account for almost 80%. The US has gone from having hundreds of slaughter houses to only thirteen major factories that process beef. Not only are the cows being kept in high density feedlots, they are being feed a diet of corn instead of what ruminants typically eat, grass. Corn is used because its production is heavily subsidized by the federal government and the cost to ranchers is actually below the cost of production. It also makes the cows grow larger and fatter.

The corn produces an unnatural environment in the cow rumination chamber and encourages the growth of harmful e-coli. Reports of e-coli tainted meat increased throughout the 1990s and we have even seen other crops, such as spinach and peanuts, become infected over the last few years. E-coli outbreaks have killed multiple people, one of the most notable of which was a 2 1/2 year old boy who died twelve days after eating an infected hamburger while on vacation with his family. This tragedy was the impetus for Kevin’s Law, a food safety bill that has been bounced around Capital Hill for almost a decade but has yet to find its way into law.

Despite a fair amount of doom and gloom concerning the current state of our food system, FOOD Inc. offers a strong sense that this madness can be stopped. Joel Salatin of Polyface Farms in Virginia is an honest, humble, and insightful spokesperson for a farming system that treats animals as living beings and rewards small scale agriculture with fresh, nutrient packed, and delicious food. The audience clapped when he mused about what happens to people who treat cattle, chickens, and pigs as if they were only a raw material. He wondered how we will treat our neighbors, our community, and the rest of the world if we can’t treat our food and the people who raise and process it with respect.

After the movie ended and the house lights came on, I left the Portsmouth Music Hall thinking about what Gary Hirshberg, CE-Yo of Stonyfield Farm, said near the end of the film about the power of consumers. He assured us that companies will do what we as consumers want. When Wal-Mart customers showed a preference for milk free of rGBH, an artificial growth hormone, the company switched to non-rGBH milk. This has more or less “nailed the coffin” on rGBH because of Wal-Mart’s tremendous buying power.

Each time we buy an item at the grocery store or the farmers market, we are sending a message to the food industry. Companies spend millions of dollars every year to find out what consumers want. Let’s make sure to tell them we need local food grown and raised with care on organic farms. And this food will taste even better when we know our choices are changing the way the modern way farms operate.

1 comment » | food, Green, Local, Organic, Sustainability

     

↑ Back to top